If you’re wondering why a video production company produces descriptive video think about not being able to see anything on the screen. People who are blind or have severe vision problems like to enjoy a good plot or story just as much as the rest of us. As a result of today’s technology the ability to follow along is made simpler for those who cannot see the action by adding brief narratives that correspond to all the actions in the film or video.
It’s true that today’s DVDs include sound so people who cannot see may follow along by simply listening. At the same time, sometimes comprehending the actions makes the sounds more realistic. Descriptive video uses explanations of actions in between the natural breaks in spoken words. It’s a type of narrative of the action in the film that lets those who cannot see more completely understand what’s going on.
Several years ago the FCC developed a ruling that all broadcast cable and network TV stations had to use descriptive video for regular programming. While this took longer to implement for a few stations than it should have the technology is currently also available for may DVD formats. Because of this a person with visual impairments or visual loss is now able to buy classic titles and many other DVD films with descriptive video format to enhance enjoyment of films. Many libraries include DVDS with narration for patrons to loan free of charge.
The descriptive video process doesn’t interrupt the flow of the film or even the plot. It creatively places the narrative in breaks within the dialogue. The narrative will describe actions in detail but may also include descriptions of the setting, background, and body language. This will give the story a richer and fuller meaning for individuals who are not able to see the action.
A business that delivers these services usually has plenty of video production experience. Knowledge about the process is necessary in order to determine exactly where to insert the narrative and determining what actions and settings to describe for each portion of the film or story. The voice used in the narrative is also important and narrators usually have plenty of experience with narration of this type.
The process of incorporating narrative description into film is usually done by a company who’ll work with video producers, whether for television or DVD film. A service may also be used for businesses who use DVD or video advertising and want to include the visually impaired in their target market. Incorporating narrative description to a film or video requires close collaboration with the client to get comprehension of the key points of the video and to comprehend what actions are very important to focus on within the video.